Strategy

Innovations are our key to profitable growth.

Paroc’s strategy focuses on maintaining a leading market share in its core markets Finland, Sweden and the Baltics, and growing its market share in target markets in a customer-centric manner by developing new products and sustainable solutions and by investing increasingly in its digital sales channels. Customers are the key to our success. We work hard to find solutions that serve our customers even better.

Efficiency and cost savings through continuous operational excellence and innovations are in the core of Paroc’s culture. In a rapidly changing world, the key to sustainable and profitable growth is innovation.

New investments, strategic acquisitions and joint venture opportunities, especially in technical insulation, are an essential part of Paroc’s growth strategy. Allocation of sufficient resources and capital discipline is thus needed to meet our growth targets. Profitable growth enables us to develop continuously – adding value to our customers, owners and employees.